According to Mastercard’s 2017 Asia Pacific Study, entitled, Achieving Advocacy and Influence in a Changing Loyalty Landscape, while loyalty programs in South Korea are amongst some of the most well-established in the region, they also face the challenge of continuing engagement with jaded customers with high expectations. In fact, only 19% of customers surveyed indicated […]

According to Colloquy’s 2017 Loyalty Census Report, loyalty programs in the travel and hospitality currently experience 20% growth, with more than 1.1 billion memberships in the U.S. alone. However, in recent years, customers have become increasingly frustrated with this sector, especially with airlines as changes to program rules have made it more difficult for reward […]

Hi everyone, I spent last week with some inspiring people from Bristol UK at a small but high quality Blockchain conference. What inspired me was the way they applied their technical knowledge of the possibilities of a distributed ledger to old industry, and the efficiencies that could be created.  Bristol is a young energetic town […]

My previous blogs have already talked about the size of the loyalty market and issues with it. So no need to repeat any of that in this article. I thought today I’d write about something that’s possibly a little dull but hey, it’s important. I don’t see a lot of people discussing how everything changed […]